I, for one, would never fly an airline that did not have reserved seating. It's like trying to get on a cattle car with absolutely no room in the overhead bins. Lufthansa and many other airlines in Europe had open seating and, as a businessman, I refused to fly with them. I don't know who you surveyed in San Diego and other areas but you should expand the survey as the only people in favor of open seating are those occasional travellers with kids and they are not the bread and butter business traveller that will sustain your profitability.
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