I'm an infrequent flyer of southwest but when I have flown I've always enjoyed my experience. I usually fly southwest when I need to get somewhere quick and can book a non-stop flight. When I first flew southwest I was shocked to find that there are no assigned
seats but as long as you checked in early you could get a decent seat. Well my first flight I did just that and ended up with a nice bulkhead seat right up front. The trip was great and the flight attendants were fantastic and lived up to everything southwest plugs.
I can see the reasoning behind wanting to switch to assigned seating, I know I like the knowledge of having an assigned seat when I get to my plane but I also like the fact that if you book late and check in early you can still get a decent seat. That said I feel that Southwest should keep the ABC boarding policy. It's what makes you different from the rest of the airlines. Notice all the airlines with assigned seating are the ones struggling. Hmmm? Co-incidence? I think not.
I think southwest needs to keep some of what makes it unique. Sure change is inevitable but don't make change to attract new customers and possibly alienate your current ones. Make change because it works for the company then explain that in depth to your customers because some of your customers are stockholders too. I've only flown southwest twice but my experience each time is what prompted me to make an investment in your stock.
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