I have to agree with AJ. I left Delta after being Platinum for 4 straight years because they began the policy of higher mileage based upon tiered pricing levels. I have now been a loyal SWA customer for the past 3 years. I actually liked the fact that we were all treated equally regardless of the price we paid for a ticket. The implementation of the A-List business pricing goes against everything that SWA stood for. Businesses are not stupid, In most cases, we travellers know several weeks out what our travel plans will be. Rewarding the last minute flyer will eventually erode your loyal customer base. I am a business traveller who purchases my tickets early. I am also willing to check in 24 hours early to insure myself an A Boarding Pass. If that is no longer available, I may have to rethink the convenience and comfort of the Crown Room and First Class Seating.
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