The article is fine if you want Herb's opinion on the economy. Here is what I want to know...How does Herb feel about the "NEW" Southwest? How does he feel about no longer being a good deal in the airline business? How does he feel about a $300 "free drink" and a $300 "A" status guaranteed? Last I checked, I was an A every time I flew anyway and because I had been loyal to SW, they gave me free drink tickets.
I am booking flights today, and for the first time in several years, I am likely choosing Frontier and others due to price. PRICE!? My flights are $300 or $800 (plus a drink and an A seat!) on SW. I remeber Herb giving pints in the 1970's to beat the competition...I guess we've lost that LUVIN' Feelin!
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OK SW, here is some tough LUV.
I fly your airline at least 20 roundtrips a year, so I will be an A-lister. Whoopee. I see no benefit to me being part of this new program. I check in 24 hrs in advance, so I get the A list anyway, and if you fly 16 RT a year, you end up using drink tickets for everyone around you anyway!
With that being said, I immediately noticed the fare hike on my last purchase. $99 one-way internet only or $389(and I get a drink!). SO WHAT? For $800? In Herb's book, Herb and the "Over the Hill" gang developed an airline where everyday people could afford to fly to see family and friends. I especially like the David and Goliath example where SW was competitive at all costs and beat the big guys by playing different. Well, it is sad to say we are conforming. BE CAREFUL SOUTHWEST-SOME YOUNG DAVID MAY COME KNOCK US OUT IF WE CONTINUE ON THE CURRENT PATH....Now, please do what Southwest does very well and that is LISTEN. Listen to your customers and keep reasonable fares. We, the business traveler like who you are.
If I want high fares and stuffy airlines, I can go to US scare, AA, or Delta.
I will remain loyal, but let's go see a councelor, huh?
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