When I got the email about the change I was both concerned and angry. I have been a Rapid Rewards member for a long time. I have 9 zeros in front of my Rapid Rewards member number. Every change in the past has been bad for the customer and good for Southwest Airlines. I have now learned about the new changes and they are not just bad, they are terrible. It will now take 2 to 3 times longer to earn enough points to get a free flight. The expenditures on a Southwest Airlines Visa are devalued in regard to earning a free flight while the annual fee for the credit card is increased. The changes to the Rapid Rewards program really suck. These changes make the program mediocre to poor. Southwest Airlines appears to only care about people on the A list and business select, if they even care about any customers. The word 'greed' comes to mind. All of the hype about the changes is only propaganda and is easily seen as such when the changes are evaluated. I am disappointed, disillusioned, and angry with Southwest Airlines. They are loyal only to themselves. The individuals at Southwest Airlines who think this is a great change are both delusional and stupid if they think Rapid Rewards members are going to like the changes.
... View more
