I was lucky to find this www.blogsouthwest.com site.
What a wonderful post! I am just starting out in community management/marketing media and trying to learn how to do it well - resources like this blog are very helpful. As our company is based in the United States, it's all a bit new to us. The example above is something that I worry about as well, how to show your own natural enthusiasm and share the fact that your product is useful in that case.
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