Dear Gary - Your focus and simplicity makes your organization the best airline flying in the US, bare none in my opinion. Key to this success in my opinion is open seating.
I know that the current system saves time and money and rewards your most loyal customers. Why not shout these facts from the roof tops?
For fans like me, open seating is one of your best features. It rewards loyalty. As long as I get an A, I know I will get a seat to my liking. On other airlines, it does not matter how long in advance I make my reservations, I almost never get the seat I want. I still have to get to the airport at the same time. The boarding process sucks and the planes are, in my experience, much more frequently late.
My family has frequently told me that if I change careers, I will have to go to work for Southwest! Count me as one of your biggest fans, I generally earn over 100 credits a year and am a passionate advocate. Your customer service always has met and frequently exceeds expectations. Your pricing and dependability were crucial to my ability to start my company from Phoenix, while my partners and many of my customers were on the East Coast. When it comes to competition at Sky Harbor, I am sure you know that you leave that other airline, whatever its name is today, in the DUST. In fact, I will fly to another city close to my destination in order to avoid their consistently horrible service. BTW - when are you guys going to get to ATL? Birmingham is a long drive at the end of the day!
Sorry for the long post, but there are few brands to which I feel more loyal. Thank you for your service!
Best regards,
Geoff
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