I am very disappointed in the new Southwest boarding procedure. I think the concept in theory is an improvement but in reality it seems to show favortism to select groups of people and disorganization to a system that used to work well.
My family has been flying across country using Southwest exclusively for several years now, I flew under the new system yesterday and was very discouraged with Southwest. The B and C rows were boarding and there never were annoucements made for the A boarding. The gate personnel were changing the A: sign to the B: sign before announcing the A: boarding, causing confusion. The pushy customers were even more pushy than before and were just allowed to do what they wanted. It really appeared to be a deterioration from the previous method.
Go back to the old ways, that was what made your airlines the BEST in the business and my family's exclusive airlines by offering reasonable rates and the freedom to select your seating neighbors upon seeing the circumstances at hand.
I am all for trying to attract more business travelers but please do not forget about the recreational travelers that have made your airlines what it is today.
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