Anonymous, if fares are $30 higher than they were last week, it's not because Southwest is raising the fares; its because you sat on the decision to make a purchase and other folks snatched-up the fares at the lower price. Now, the lowest available fare is $30 higher than last week. You should have bought then too and you wouldn't be bitter you missed-out. Sorry.
It's on!
BTW, LUV the new campaign.
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