I posted the first comment a while ago when this story broke and commented that I did not believe you. Looks like I was proven right.
The first rule of managing a corporate crisis is getting all the bad news out at once so it doesn't dribble out and make you look untrustworthy. I'm sure there will be more after public and congressional pressure forces the FAA to complete truly independent investigations.
Get in front of it, apologize completely and convincingly, provide full transparency and figure out how to capture the public's trust again. There, just saved you $100k in crisis consulting fees.
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