I am not a business traveler, but I do fly about 6 times per year from coast to coast (& everywhere in between). Your prices are great, but unassigned seating has sealed the deal for me flying with you on many flights over the past few years. I made the mistake this past Oct. of choosing another airline for their lower price on a flight. I suffered through each segment of that trip swearing I would only fly on Southwest from then on. I even had the oppurtunity to share what a wonderful experience unassigned seating is with a fellow passenger that was unaware of your practices! Besides, I'm sure that some of your bragging rights for such a high percentage of on time flights has to be attributed to this lovely feature of yours!! Everyone wants to be the first in line for a Southwest flight!!
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