I think this is a really great idea. Its something that Southwest is known for and should be continued in this new and improved way.
What I really don't like is the fact that on Oct 2nd, you will not be letting people with young children board first. People that fly Southwest know to expect this and now you will undoubtably lose many "family" customers because of this. Your (not so) low fares will not help this. I know, I have a family, and this is disheartening.
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