Personally I feel that $12 is too much for any length of flight. The price would have to be more competitive to encourage me to pull out my laptop and use it rather than wait to get to wherever I was going, or rather than pay approx. $7 to connect at the airport beforehand. In addition, I do not agree that the cost of wifi should be built into the cost of the flight unless the increase is nominal. As great as free wifi would be, I am perfectly willing to wait the duration of my flight to use the internet, and it is more important to me that the price of the fare remain as low as possible. I'm sure business travelers wouldn't mind a built in wifi cost since they are more likely to use it and are reimbursed by their companies, but not all vacation and leisure travelers are willing to pay an increase in fare in order to satisfy the business class (unless, as I mentioned before, the increase is nominal).
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