06-22-2009
11:26 AM
2 Loves
Might it make more sense to absorb the cost of providing wi-fi service in with the cost of the fare thus offering free wi-fi to all passengers?
Imho this is definitely a must for Business Select passengers (given the cost of the ticket) at a minimum. This would also offer SWA an opportunity to further differentiate themselves from other airlines and capitalize on market share similar to the "Fees don't fly with us" campaign.
Another option you may want to consider is providing options for a monthly or annual wi-fi access key in addition to a per-flight rate if the cost of including the service with the cost of the fare would drive the price point higher than you want to take it while keeping margins.
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