So if you pay extra for an A boarding pass and you have 50 through passengers then your A purchase was a complete waste of money because you are still sitting in the back of the plane. Lovely....
Kevin, I think it's pretty obvious from the posts on this board this new fare scheme is a bad idea. You should have just stuck with the new boarding procedures to attract new customers and left it at that. However, you got greedy and went the route of American, UAL, etc. to make more money. Well, if you attract 50 new customers but lose 50 then you've gained nothing.
I'm sure you have asked yourselves this question in your research. Would you mind answering it the best you can:
1. Since you now have a "first" class fares but you don't have any of the first class amenities (TV, internet, larger seats, clean planes, etc...) of the other airlines then why should I fly on you if the price is the same? Your fares are mostly matched by other airlines when I check online.
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If this testing was done do carefully then why did you do the tests in San Diego and San Antonio?
Is it because the Dallas management wanted to spend their time in sunny nice San Diego vs. cold Chicago. That they would be able to hop on a flight home at night from San Antonio instead of having to stay an extended time in Baltimore? You cannot tell me that there aren't more variables in Chicago, Baltimore, and the like to provide proper results.
It's a great idea if there weren't through flights but unfortunately there are too many of them and now we are going to feel the brunt from unhappy flight attendants who have to feel the brunt from panicked parents.
I don't think you really know what the business passenger wants.
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