I understand the various ways and their justification that SWA is different from other airlines and have no problem with these differences with one exception "no assigned seats". I am unable to fathom what advantage the airline gains by not offering assigned seats. I do know the peace of mind gained by passengers who book months in advance because of seat requirements and regular non panicked boarding procedure when a passenger knows his or her seat is reserved.Please explain SWA's reasons for non-assignment!!!
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