Southwest Airlines Community

This is lousy and a waste of $100 Million. As a long time disappointed stockholder, I can now see why earnings have lagged for many years. A suggestion. Why not give your newly disgruntled customers a choice? They can opt out of the new program and remain in the current on. That way you have satisfied everyone. Those who like the current program and those who wanted these changes. ... View more

I like most of the prior posts am disgusted with the changes. You have taken the best and simplest program and trashed it. I have had a CP since 1996 and fly a combination of long and short hauls. However, I do travel extensively in the Texas area which is where this Airline began. Due to the problems with security and other delays at the airport, I will start driving as the only reason I have continued to fly is the incentive of the RR Program. That is no longer valid. I can pretty much drive from Dallas to Austin, Houston, San Antonio, and Oklahoma City in the same amount of time considering the drive to the airports, security, and parking. By driving at the same cost, I can better estimate the time of arrival due to common delays. I have owned stock in this Company for many years and have always flown SWA even though I live closer to DFW and have always encouraged friends and associates to fly them. I will now instruct my travel department to require all flights consider other airlines and remove the recommendation to fly SWA. ... View more