@Anonymous - why all the hate for the City of Brotherly Love's favorite food? Southwest isn't promoting a cheesesteak, they just used each city's beloved food as a clever way to announce the new service between Philly and Boston (thank you Southwest!). Instead of paying, literally, hundreds of dollars for a 45 minute flight, I can now visit a friend without breaking the bank.
And, Anonymous, if you are going to criticize Southwest for "promoting" the cheesesteak, why don't you write a letter to the City of Philadelphia, our tourism office, and all the other guidebooks who rave about about the Whiz Wit.
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