I think that Southwest does not do NEARLY enough to advertise their lack of change fees as a reason to fly with them. I am in a long-distance relationship and I fly every 2-4 weeks. My boyfriend and I are both graduate students with very busy schedules and we often aren't sure when we'll be able to fly. Southwest's AWESOME policy allows us the FREEDOM to buy cheap tickets when they are available and without worry. If we can't fly on a certain weekend, oh well we cancel and use the money for the next trip. We also keep our eye out for price drops on flights we've already booked and we switch to save the extra money for next time. I have told some of my friends about this policy and they were truly shocked. They have flown Southwest before and had no idea. In fact, one of them didn't believe me and when I finally proved to her it was true she said "YOU HAVE CHANGED MY LIFE!"
Even if another airline is a few dollars (or even $20 or $30) cheaper on a particular date, which does occasionally happen, I will NEVER pick them. I want that peace of mind that if my plans change I'm not going to lose any money, and for that reason Southwest has been my EXCLUSIVE airline for the past 2 years.
Lack of change fees is my NUMBER 1 reason for always choosing Southwest!
I LUV SWA!!!!!!!!!!!!!!!
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