Angela, not that's there is anything wrong with your customer service, fares, flight frequency, or efficiency of operations....but none of those are reasons for flying Southwest for me. You guys aren't particularly cheap (except for last minute fares) and operations are roughly equivalent to most others. Your customer service is better when there is a problem, but in normal operations, it's pretty much the same as the others.
The big reasons why I fly Southwest are (1) no change fees, (2) no assigned seating, and (3) the Companion Pass. Note that these are the things that are unique to Southwest. Every other airline has customer service, fares, flights and operations, and every other airline thinks they have good customer service, good fares, lots of flights, and efficient operations. Some are right, others are not :-)
Don't lose the things that are unique!
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