This is clearly a marketing stunt to get publicity...every savvy company does it. Just look at the Super Bowl commercials. Every year people get up in arms over some commercial being too risque or innappropriate for a family audince. And then the media talks about it for the next couple of weeks and the ad goes down in history as one of the most talked about of the year. And then it gets mentioned again, and again, everytime the subject of memorable commericals comes up. Good or bad, you're all talking about it, so mission accomplished. Nice work Southwest. Now you're playing with the big boys.
I agree with the commentor who said "To me, the Sport Illustrated Swimsuit Edition is as wholesome and American as apple pie." This is downright wholesome compared to European standards.
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