I fly regularly for business, at least 1 round trip a week. Once SWA opened service at my home airport (DEN), I switched to them and have not looked back. The main reason for switching to exclusively flying SWA is the open seating.
If SWA goes the way of every other airline and begins to assign seats, I will be switching back to a legacy carrier simply because they would have the possibility of first/business class upgrades with elite status.
I realize that I am but one customer, but I have been a loyal one, and provide a decent chunk of revenue that would simply go back to an established legacy if Southwest changed what makes it Southwest.
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