This is the worst possible thing for passengers. Look at what happened in Chicago. Southwest goes in with low fares and runs out the other airlines and then once they hold the market share they raise the prices because the passengers have no other choice but to fly them. They are doing the same thing in Denver right now but they have run into a company that can compete with them and still make money in Frontier. So to deal with it they will buy Frontier and watch the fares raise in Denver...Yeah that is passenger friendly. As far as the culture goes...without a doubt Frontier has a better culture and their loyal passengers will not see any of Frontier in Southwest. Sad Sad day 😞
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