Personally I don't mind the "cattle call" now that you've perfected it so that you don't have to stand in line for an hour before the flight leaves. I can check in online 24 hours ahead of time and get an "A" "B" or "C" card and that's fine by me. I don't believe that the people who won't fly Southwest are going to be converting in droves because of assigned seating. How many people do you think fly your airline because they have a bit more control over where they sit? Sure, you can get your seat ahead of time on other airlines, but that only lets you pick where you want to sit. It has no control over who you're sitting next to, and with Southwest's boarding I can at least have some control over that aspect of things... and computer systems always have problems now and then. I've been on several flights on other airlines where our departure was delayed because the same seat had been assigned to more than one person. None of that crap on Southwest. I think you should leave your seating system alone and not mess with something that works fine the way it is!
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