I am a RR member but sorry, It's On is off the mark.
The new campaign insinutates to us business travellers that getting our business going again is a matter of being aggreesive and in your face and being a type A salesman, business person, consultant etc. Not true in the least. In fact in this economic turmoil if you come accross with that over the top attitude you will hurt yourself and any business dealing. When companies are laying off, and losing money and working to keep their doors open, the last thing they want is a vendor showing up with some Tony Robbins dog and pony show. Not now. Better slogan might be..It's time....time to visit with that customer, prospect etc and tell them that you feel there pain and are here to be a true partner in their turn around.
SWA would benefit much more with that tactic.
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