For those who posted problems with the Southwest boarding method, pay attention to the process next time you have to fly someone else. I have to believe you don't fly much. Most of my flying (which is weekly) is on SWA, but when I do have to fly with others, I watch the process and the time it takes while most passengers stand listening to; "zone 14, zone 13, zone 12, Bueller, Bueller, Bueller, etc."
Sadly, I don't see the American traveler as smart enough for assigned seating. Invariably, there's a conflict with the guy who sits one row behind his assigned seat. He then has to fight his way through the oncoming passengers to get to it, and upon landing, fight his way back to get his lunchbox in the overhead bin.
As Judi wrote, "If it ain't broke, don't fix it."
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