As a native of Dallas and a longtime Southwest flier, if there is one market Southwest needs to be in that it is not, it is Mobile, Alabama. There is no low-cost carrier in Mobile at all and the nearest Southwest service is a two-and-a-half hour drive away in New Orleans. Many of the locals in Mobile drive either to Gulfport/Biloxi or to Pensacola for their air travel at present because of the low-cost carriers at those airports. The Mobile area is going big places in the next few years. Southwest needs to be part of it.
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