personally, I think people are used to either bring food from home or from airport concessions. Look at Midway Airport as an example; I actually look forward to getting some type of 'take onboard' food their as the quality and price are reasonable. Same with Love Field, St. Louis and Baltimore.
You service right now is WELL above other carrier standards/practices in seat pitch, inflight service (which is just beyond scope of any other airline), and your generous baggage and booking/rebooking policies.
Just keep it simple (internet is simple if card swipe and doesn't preoccupy the flight attendants who already work their buns off). Also, I would be concerned that you'd start increasing your ground times for catering ... I fly from Love Field to the west coast on one stops BECAUSE you normally have 25/30 minute stops at intermediate points. I'd hate to see you start compromising your quick turns for a service few passengers would participate in.
Love you guys and glad you're looking outside the 'box', but you have a pretty good thing going on NOW, so don't tinker with a good thing.
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Great news for Southwest! Not being afraid to fly into hostile territory (Northwest's headquarters) is clearly a sign of the leadership team taking hold of the reins on Denton Drive! First Denver, San Francisco, Dulles (Washington) and NOW Minneapolis!
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