I believe "we" (the current Rapid Rewards members) are eventually going to see the benefits of this NEW Rapid Rewards program, in time. Some of the changes do NOT make me happy, such as the points are based on how much I spend instead of how much I fly. However, I do LOVE the new program's benefits for SWA Visa card holders such as the more rewards we will be able to get with the points when we use our SWA Visa card from Chase. I hope that I am pleasantly surprised after launch of the New program when it comes to earning free flights for the frequent bargain flight shopper. Remember SWA, you are known for your low cost fares amid the other airlines and with this New points rewards system it seems as if you are getting away from that recognition. I will not spend more money on more expensive flights just to get more points for a free flight. I do like the availability to buy wanna get away flights and build up those points for a Business Select or Anytime flight later on. However, I do not like that I am going to be spending a lot more money in the long run for the same rewards I am getting cheaper now. Only time will tell where my loyalty lies! I hope this works out for you SWA...and me!
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