For business travelers, open seating sucks - simple as that. It might be fine for the fly once-in-a-while retirees, but it's a terrible inconvenience for business travelers. Today's technology should make it easy for SWA to transition.
How 'bout this idea....assigned seats pay a higher (the highest) fare, and board first. Everyone else can muddle on as-is and fill in the holes.
Moo
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