I am a Rapid Rewards Member and I fly Southwest (almost exclusively) about 4 times a month. The only exception is when SWA does not service the city where I am going.
Keep the open seating! It works just fine! I have not spoken with a single SWA passenger who wants assigned seating.
Because the children board first, I can easily avoid sitting near them. I like kids (I have 10 grandchildren), but I don't like them near me when they are screaming, kicking, crying, whining, and squirming during a airplane trip. With assigned seats, I wouldn't know until I board just how close to the kids I'd be.
With your open seating, I have a good chance of getting a decent seat even if I buy the ticket at the last minute and pay a higher price.
It ain't broke.... SWA is the leader for a reason!
Pat in Fountain Hills, AZ
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