You guys are normally spot on with your commericals, but you JUST missed it with this one.
The message is that, as opposed to other airlines who are charging passengers for their bags, Southwest won't. Great, good for you. But your ad misses on the tag line. It says, "Grab your bag. It's on." We know "it's on" -- it has to be! Afterall, you've got to put my bag on the plane, right? But your whole point is that there will be no charge to do it. Hence, the line should be "Grab your bag. It's on us."
With that tag line, you're saying something about the price - - it's on us -- free of charge!
What self-respecting ad firm would miss this one??
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