I am extremely disappointed to see that Southwest airlines continues to move toward becoming just like the other lousy airlines. The things that made Southwest unique are one by one going by the wayside. Southwest has been my immediate and extended family’s top choice (and more recently exclusive choice) for travel for many years. We have consistently gone out of our way to choose Southwest even if the price was higher or even if we had to drive long distances to and from airports in cities served by Southwest. I, and my company, have also chosen Southwest first for business in the past because of the flexibility and simplicity that made Southwest superior. Even as a private pilot, Southwest has always been my number one backup for travel plans when I elect to fly my own plane. Recent changes (just to name a few) such as fewer direct flights, ticketless travel fund expiration date changes to itineraries, persons listed on ticketless travel funds being the only ones able to use the funds, drink coupon expiration, and now the overhaul of the Rapid Reward program are frustrating and unwanted . As a member of all of the other airline reward programs for the past 30 plus years, I have seen and experienced many merged, revised, failed, and ultimately useless programs and worthless miles. Southwest was the one airline that I had come to depend on. Don’t mess with success, or be just another airline like the rest that I may not choose in the future.
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