I have been avoiding Southwest in the last couple years because of the "open seating" system. Judging by this blog, many people like it, but I still fail to understand in what way being able to pick your own seat after boarding - and after jumping through a lot of hoops if you are to have any choice at all - is superior to being able to choose your own seat at the time of booking, like many other airlines let me do.
The new system sounds like an improvement, so I'm going to give it a try - it's a pity not to have SW as an option, you do offer convenient flights between Chicago and several cities I frequently have to visit. On the other hand, having pre-assigned seating would be a much bigger improvement in my opinion, so I expect I'll still fly other airlines whenever they offer comparable schedule and price.
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