I too think the removal of Monster drinks for coupons is a bit strange, but hey, they are a private company and can do what they want. Sure we can get upset but if you are that ticked, then just do not fly Southwest any more. Done.
And to those who talk about how they cannot drink because they have to drive or go to a meeting--then you shouldn't be having a Monster energy drink either--you'll just be jittery and hopped up on suger. All but the frailest of people can have one alcoholic drink and not be over the limit of .08 to drive. Caffeine and sugar also cause impairment and with the size of the Monster can, the crash after the rush is pretty bad. So beware. It irks me that in this country we call one thing "good" and another "bad" when they in fact are both drugs. One is legal for anyone, anytime (caffeine); another is illegal over a certain amount and under a certain age (alcohol).
So for Southwest to use cost as the main differentiator between them makes perfect sense to me. Monster just has a huge markup and it winds up costing more to them than beer/wine/liquor.
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