This comment was posted on another blog by a veteran FA ... it says it all.
I hope Southwest has better luck in keeping pets inside those carriers. One bite, or a mess in the cabin or parasite infestation, and those pet fees don't add up to enough to offset the cleaning and litigation costs.
I agree with the FA ... this a penny wise ... pound foolish move.
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I fly SWA exclusively within the USA due to two things: 1. No checked bag fee (for 1st two) and 2. No change of schedule fees. The "no bag fee" is important to me, but not necessarily because of the fee. Actually, it's because of the "cabin rage" I've seen on carriers with the fee.
I fly PHL-SLC-PHL constantly. I used to use the "other carrier" but go sick and tired of the "steamer trunks" being hauled aboard "disguised" as backpacks. If you weren't in the first three or four "boarding zones", you faced the prospect of "gate checking" you bags. Not good. The breaking point occurred at Xmas one year when the "other carrier" allowed (4) folks to carry on guitars (each one filled an entire overhead bin). That was it. As Roberto Duran said, "No mas".
As for the "no change fee", the "other carrier" insisted on charging me and my wife $100/ea to change a flight due to an emergency operation my wife needed. The fact that my wife was in danger meant nothing to them. Now they mean nothing to me.
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