This is a long dead thread, but here are my 2c.
I recently moved to Hawaii, and I fly very often on work. I would be overly polite if I say that airlines flying between Hawaii and the mainland are incompetent, unpunctual, arrogant and an outright disaster, with the one exception of Hawaiian---but the flights by Hawaiian are way too few and their schedule is not very convenient for business travel.
I would love to see the efficiency and friendly service I have come to associate with Southwest serve the non-tourist market and the segment that doesn't consider their airport time to be part of the holiday. So far, there is not one airline that comes close to serving this need. Something for Southwest to think about.
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