I have flown SW for years but I have to admit how this skirt-gate was handled was a bit ... let's just say wrong.
First you try to kick some one off a plane for their attire, when SW has no dress code. Then SW stands behind the mis-guided flight attendants actions. Then SW does a back handed apology and uses the entire incident as a marketing ploy.
Can't wait to see your next marketing gimmick when a fat, drunk or out of control passengers is asked to leave next.
So much for taking the high road by just admitting it was a mistake all the way around. Instead SW felt the need to exploit it. GEEZ.
Please remember you are in a customer service industry. I actually flew SW because it was different from the rest. You tried to be more caring to your customers and had fun in the process.
This incident and the exploitative marketing gimmick just really shows ... you are no different from the rest and that is sad.
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