You guys are missing a great opportunity! Your customers can be your best advertisers. Why don't you ask us why we fly SWA instead of other airlines. Regardless of your "low cost airline" reputation, that's not why most of us fly you. Put real people in your ads telling everybody your merits. The top reasons I fly SWA are (not in any order):
1. A real person answers the phone.
2. The web-site is great!
3. Non-assigned seating gets butts in the seats and keeps them there. No lollygagging because "my seat is reserved".
4. The door of the plane opens right away when the plane gets to the the gate.
5. All fares are one-way.
6. There is no penalty for changing flights (stuff happens in life, especially on business trips).
I do miss the old days of PSA when flights between SFO & LAX were $16 and came in coupon books which were taken at the door of the plane by stewardesses in hot pants but, short of that, SWA is the BEST.
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