Having flown Southwest enough over the last five years to have attained the Companion Pass each year I think I would be considered a loyal and frequent customer. My travel needs are such that I often have no ability to purchase a flight until days (and sometimes hours) before the trip. More often than not my plans will change on the day of the flight so that I will not be on the same flight as was reserved. The open-seating system works great for someone like me and moving to an assigned seating would be viewed as Southwest caving in to a vocal minority that are more likely to fly another airline anyway. Please don't change something that isn't broker, instead concentrate on enforcing rules such as the one personal/one carryon item that seems to really slow everyone up (especially on Friday afternoons).
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