11-09-2008
12:17 PM
10 Loves
Brian - It makes a lot of sense to categorize your employees into these types of groups. As a marketing communications graduate student, I'm curious to know if the company uses these type of generational groups when determining your marketing segementation strategy for your customers? I don't expect you to give up your marketing strategy just a simply yes or no if the groups come into play at all when marketing to customers.
Thanks,
Patrick
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