Southwest marketing seems to have lost sight of the fact that there have been passengers on Southwest, with children of various ages, who were and who remain willing to buy seats at higher prices, and who purchased tickets on the old Southwest because they liked the spirit of LUV better than the corporate bland of legacy. With the new Southwest changes, LUV is just the same as legacy. At the higher fare leves legacy is pretty good, and their seating plan is predictable. Maybe it would have been better, if LUV needed more money, just to raise fares, but to have kept the same LUV as before.
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