A frequent business & pleasure traveller, I continue to be impressed by Southwest. There is no better or more helpful flying organization. Yes the Wall Street Journal makes silly comments about your seating policy but then...... ! Your seating policy/methods are fine ; they work well for me and apparently for many of your other passengers as well. If they also work well for you too then leave well alone and look for some more of your clever ideas to stay ahead of the look-alike pack. For example: that brilliant master stroke of hedging your fuel purchases!!l
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