Open seating is fine for someone traveling alone, however, when flights are full/sold out it can make it difficult for a couple or family getting seats together. Yes, early check in is fine, but, that still may not be the answer. I feel seats assigned makes life easier for the passengers and airlines as well. My husband and I have been travel agents during the 70's and 80's and it was a pleasure assigning seats for our travel customers. We were assured they would not have to hassle at the airport. Also, it avoids any arguments among passengers, or any splitting up of families and etc....
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