If you're going to start giving the better seats to those who pay more for their seats instead of the "cattle call" method that has been used forever, you should just do like the other airlines and have assigned seats to begin with.
I think the logic that went into this change will have a significant impact on those who will fly with Southwest. I hate to say it, but a lot of people will start to fly other airlines if they have to pay more for a decent seat.
Sorry, but i'll have to deal with JetBlue, at least there i may pay a little more for my seat, but i'll also have more comfort with the additional legroom.
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