Southwest has made several mistakes here. Number one, they have no written dress code on the website or the tickets. That makes this totally arbitrary as to what is or is not offensive. Secondly, they seem to have gone out of their way to humiliate this woman in front of an airplane full of customers. And most importantly, they have forgotten that they had two choices to resolve this issue. Choice one was to explain their position to the passenger, ask her to understand that position in the future, apologize for her shoddy treatment and maybe give her a flight voucher. That choice leaves everyone happy. They however chose choice two which was to alienate and humiliate a customer, not apologize, and then let it get blown up to the point where it is costing HUGE money in bad press and lost revenue from customers who will not fly Southwest based upon this issue. She was not wearing anything that would have gotten her cited for indecent exposure. (Sure that skirt was short, but certainly not illegal) If she was not doing anything illegal, or immoral on this flight, then this should never have happened. I will no longer be flying Southwest, not because of a skirt hem, but because if the airline is this inept in handling customer relations on the ground, I don't trust them not to be just as inpet when they have my life on the line in the air.
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