I've been a loyal SWA customer for years, but with the new boarding and pricing structure its coming to an end. I used 4 one-way passes last week and paid way too much for return tickets this week. Even when I got online just seconds after the 24 hour check-in time, I still got numbers 22, 24, 31, 36. This new system stinks. Either go back to the old "fair to everyone" system or go with reserved seats. Also the 3-tier pricing structure makes your ticket pricing much less competitive. It will be much easier to look for flights on other airlines.
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