09-15-2007
10:52 PM
3 Loves
Regardless of what is determined as obscene or appropriate dress there is the fundamental question of how much can companies infringe on individual freedom of expression and mandate the choices that individuals make. As a business I'm sure that this is a difficult line to walk between individual rights and the perceived "greater good" of your other customers. However, as a customer, the Kayla customer story sends a "big brother" message.
Every "next" generation has been seen as provocative, different or inflammatory and Generation Y is no different. What *is* different about this generation is that they have more disposable income, are less influenced by traditional media (and more by word of mouth), and are looking to work for and endorse authentic leaders and companies that reflect their individualism. Kayla and generation Y is not going away and if you lose them, you are letting go of a customer segment projected to be larger than the baby boomers.
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