First off I LUV the "SWi-Fi" tag that another poster suggested.
I vote for the free SWi-Fi access--just build it into the ticket price, if you have to. Us old retired types probably won't use it anyway, but I'd be curious on just how many passengers are using it on the existing test flights. 30%, 50%, more? Free SWi-Fi is a great selling point, just like "Bags Fly Free."
Also if the flight attendants don't have to be money collectors and babysitters on the flight, that would add to efficiency--one less hassle for them to put up with.
LUV Southwest. I haven't flown on some other airline in seven years.
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