Wow. Just wow. I don't fly a ton, and when I do I usually just find a good fare and go with it (Which is NOT Southwest, I live in Seattle). But this one makes me want to fly to their headquarters and plaster it with beefcake. You'd NEVER in a million years put a male swimsuit model on one of your planes, would you?
I'm sure there are more people with a frat boy mentality in the populace than rational people who actually think about the implications of advertising. So, on balance, you've probably got far more people who would approve than disapprove. However, as a company that seems to think there's value in a reputation for honesty, integrity, family values? Bonehead move, guys.
A good reputation relies on convincing people that you WOULDN'T sell your soul to make a buck.
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